Social Media/Digital Marketing Specialist, Graphics Assistant and Website/E-Commerce Editor — November 2019 - Present

Digital Marketing: 
- Formulate and execute digital ad strategies and purchase of online digital ad space

Graphics Assistant: 
- Tackling a variety of graphic design projects for custom printed products
- Creating interesting and engaging advertisements
- Formatting artwork for customers ordering custom print products

- Content editing for the StoreSmart Website, Amazon, Ebay, and Etsy online stores
- Managing product details including pricing, product description and imagery
- Uploading new product offerings
- Compiling various webiste highlight pages (i.e. “Happy Customer” lists/maps, category pages, etc.)

Social Media

Managing all StoreSmart’s social media including; Twitter, Instagram, Facebook, Linkedin, Pinterest

Creating and Scheduling all content; graphic design, product photography, motion graphics, video 

Optimizing ad campaigns through social media accounts 

Compiling and reporting all data analytics including the following highlighted deliverables



+254 Followers + Organized profile for more attractive look



876% organic increase in followers



+7,600 Page Likes and Followers // Decreased Ad Spending 80% while improving results (Ad Clicks) by 43%


Monthly Viewers

Pinterest Growth: Increased total audience by 88,000 monthly viewers // Decreased Ad Spending 230% while improving results by 40%


LiveTiles (N3, LLC)
Business Development Representative — Summer 2019 

Sales development and lead generation for the Software as Solution (SaaS) company LiveTiles.

Responsibilities Included:
- Sales Development
- Identifying, connecting with and qualifying leads
- Working between marketing and sales to target markets and potential customers

Business Development
- Creating long-term value for the customer with relationship building and customer service
- Executing assignments which implemented company growth
- Developed processes to grow strategic partnerships with clients


Article Group
Strategic Intern — Summer 2018

Tasked with researching market data and trends to support Article Group’s informational insight in planning campaigns for large tech.
company clients.

Responsibilities Included:
- Research and reporting
- Compiling market data and trends to support informational insights to campaign planning
- Assist with administrative assignments for strategic management projects
- Data collection to help develop analysis of measures to improve company efficiency


Around Campus Group (Now Verge Campus)
Sales Representative — Summer 2017

Outside Sales Internship (based in Ithaca, New York)
Development and sale of marketing and sales solutions for the
college student market. 

Responsibilities Included:
- Outside Sales
- Market sales at new and existing customers businesses
- Cold calling, phone sales, lead development
- Maintenance of existing accounts, with marketing of additional products and services


Wegmans Food Markets
Cashier, KBS Sales Team, Customer Service, Service Bakery

Responsibilities Included:
- Cashier
- KBS Sales Team
- Customer Service Desk Representative
- Service Bakery


Phone: +1(315) 350-8164

Email: MSpanfelner@gmail.com

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